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This course covers the main parts of digital marketing, step by step.
You will start with market research, finding your audience and choosing your key messages, then build a website with pages, products and a store setup. Next, you will learn search engine optimisation, email marketing and how to read website analytics. The course also covers prompt engineering, influencer marketing and branding, including brand purpose, vision and mission.
What Will You Learn?
- Build a Digital Marketing Strategy.
- Master ChatGPT with Prompt Engineering.
- Find Your Online Audience.
- Create a Website in 24 Hours.
- Drive Targeted Traffic.
- Build an Email List.
- Analyze Website Data.
Material Includes
- 79 hours on-demand video
- Assignments
- Access on mobile and TV
Requirements
- No Knowledge Required.
- A Computer with Internet Connection.
- Willingness to Pay a Few Dollars for Website Hosting
Course Content
Introduction
-
Start Here
00:00
Market Research
-
Market Research Explained
00:00 -
Identify Audience Segments
00:00 -
Verify Audience Segments
00:00 -
Key Messages
00:00
Website Building
-
Install WordPress
00:00 -
Install a Theme
00:00 -
Website Title & Logo
00:00 -
Pages
00:00 -
Products Section
00:00 -
Store Setup
00:00 -
Shipping & Taxes
00:00 -
Product Page
00:00 -
Mobile Design
00:00 -
Safety & Optimizations
00:00 -
Website Feedback
00:00 -
Website Feedback
00:00
SEO (Search Engine Optimization)
-
How to Keyword Research
00:00 -
Create SEO-Friendly Content
00:00 -
On-Page SEO
00:00 -
Backlinks
00:00
Email Marketing
-
Email Setup
00:00 -
Capture Leads
00:00 -
Create Email Campaign
00:00
Google Analytics 4
-
Install GA4
00:00 -
Connect WooCommerce
00:00 -
Track Leads
00:00 -
Track Campaigns
00:00 -
Analytics Overview
00:00 -
Digital Marketing Strategy Transcript
00:00
Prompt Engineering with ChatGPT
-
Prompt Engineering Explained
00:00 -
Prompt Framework
00:00 -
Custom Instructions
00:00 -
Prompt Priming
00:00 -
Iteration
00:00 -
Step-by-Step
00:00 -
Perspectives
00:00 -
4th Grader
00:00 -
Follow-up Questions
00:00 -
Comparisons
00:00 -
Advanced Prompt Engineering & Fine Tuning
00:00 -
Advanced Prompt Engineering
00:00 -
Prompt Engineering with ChatGPT Transcript
00:00
Influencer Marketing
-
Influencer Marketing Explained
00:00 -
The Influencer Triangle
00:00 -
Find Influencers
00:00 -
Paying Influencers
00:00 -
Signing the Influencer
00:00 -
Track & Measure
00:00 -
Create a Campaign
00:00 -
Influencer Marketing Transcript
00:00
Branding
-
Branding vs Marketing
00:00 -
Why You Need a Brand Strategy
00:00 -
The Structure Of Branding
00:00 -
The Importance Of Purpose
00:00 -
The Importance Of Vision
00:00 -
The Importance Of Mission
00:00
A course by
IK
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Course Includes:
- Price: £65.00
- Instructor:Imtiaz Khan
- Duration:79 hours
Lessons:57
- Students:0
- Level:All Levels
£65.00
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