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This is a short online course, not an accredited MBA degree.
It covers five areas of business management, starting with the foundations of management, including the functions of managers, planning and strategic planning. Next, you will study business ethics, social responsibility and sustainability, with case studies, followed by economics for managers, including marginal analysis, consumer choice and costs. The course also covers financial management, including accounting basics, financial statements and cost types, and marketing management, including the marketing mix, consumer decisions, market research and digital marketing.
Course Content
Watch First: About This Course & Additional Study Resources (Slides & Workbook)
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About This Course
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0.1 Course Set-up and Teaching Method
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0.2 Course Structure
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0.3 Additional Study Resources (Slides & Workbook)
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Module 1 – Foundations of Management
Module 2 – Ethics, CSR (Corporate Social Responsibility) & Sustainability
Module 3 – Economics for Managers
Module 4 – Financial Management
Module 5 – Marketing Management
A course by
IK
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